When it comes to creating viral content, one name stands out:BuzzFeed. Rather than try to mimic the social media site, the Meetings Mean Business campaign decided to go a different route. It joinedBuzzFeed Community.
What’s the saying? If you can’t beat ’em, join ’em.
By writing our own posts, we are able to highlight the importance of the meetings and events industry in a fun, innovative way that connects to millennials and new business leaders.
The folks behind the Meetings Mean Business campaign wanted capture the essence of the viral media site Buzzfeedand apply its strategy of creating super-shareable content to spread the MMB message. Rather than rely on pure chance or try to latch onto another viral sensation, MMB decided to jump on a new tool called BuzzFeed Community, which lets registered users and organizations post BuzzFeed-style “listicles” to the site’s Community page. From there, articles can be picked up by the site’s editors and promoted to theBuzzFeed homepage.