The airline famously launched air fares for the price of a pair of jeans back in 1995 with starting fares between Luton and Glasgow of £29.00.
Two decades on and starting fares on the same route are cheaper at £27.49 – a reduction of 5.2% despite Air Passenger Duty tax increasing by more than 160% in the same period. The official UK inflation rate has gone up 78% since November 1995.
In comparison, a train fare from London Luton to Glasgow is considerably higher and takes on average over four hours longer*.