Results of the official Berlin store’s European tour
This autumn’s successful tour of European capitals by the visitBerlin pop-up stores in cooperation with Berlin Partner für Wirtschaft und Technologie finished up this past week in Paris. The pop-up shops marketed the German capital in Stockholm, London, Amsterdam, Vienna and Paris. The stores were open for just a week in the centre of each of these five European capitals in the period between 21 September and 12 December. The shops presented the creative products offered by 16 Berlin labels and the innovative technologies of five Berlin start-ups. As a brand ambassador and advertising space for Berlin, a place for networking with business representatives, and a hotspot for those on the lookout for new trends, the official Berlin shops proved to be a successful marketing platform.