A rendering of the forthcoming W Edinburgh (Graphic: Business Wire)
W Edinburgh Will Bring Bold Design, Whatever/Whenever® Service and Fashionable Happenings to Scotland’s Energetic Capital
Striking Exterior of ‘Free-Flowing Spiral Ribbons’ to Reflect the Festival Spirit of the City
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced it will debut the iconic W Hotels brand in Scotland with W Edinburgh. Opening in 2021 and set to reinvigorate the city’s traditional hospitality scene, the hotel will be part of TH Real Estate’s Edinburgh St James scheme, which is set to complete in 2020. Designed by award-winning architecture and interior design practice Jestico + Whiles, in conjunction with Allan Murray Architects, the 12-story building will feature a unique façade crafted from a winding steel ‘ribbon’. W Edinburgh will form the centerpiece of the 1.7 million square foot development, which will incorporate a vibrant blend of retail, entertainment, leisure and residential apartments, further reinforcing the city’s reputation as a booming cosmopolitan capital.
