ITB Berlin and IPK International analyse China’s outbound travel behaviour - in 2015 China registered a 23 per cent increase in foreign trips – an above-average preference for luxury hotels
In 2015, compared to other markets worldwide, China registered by far the highest growth in outbound travel, consolidating its position as one of the world’s most important source markets for international travel. Despite the average duration of trips having halved since 2007, the huge increase in foreign travel resulted in turnover having almost tripled in the same period. These are the latest results of a special analysis by the World Travel Monitor®, conducted by IPK International and commissioned by ITB Berlin.