National tourism agency VisitBritain is this week launching a new global campaign for 2018 to boost inbound tourism to Britain.
The campaign ‘I Travel For…’ uses short films and story-telling to shine the spotlight on unexpected experiences and less-explored destinations in Britain, alongside its globally renowned and iconic landmarks and attractions. The campaign aligns the passions that motivate people to travel with experiences that can only be had in Britain, inspiring overseas visitors to book a trip right now.