BEST WESTERN® HOTELS & RESORTS GOES “BEHIND THE BRANDS” WITH A CLOSER LOOK AT VīB®


Today’s Best Western brings fresh new urban-hip hotel concept to life, celebrating the first U.S. Vīb 
opening this month On the heels of its first U.S. opening earlier this month in Springfield, Missouri,
Best Western’s upscale urban-hip hotel brand - Vīb - is on the move, with a robust pipeline of upcoming
hotels in destination hotspots such as Miami, Chicago, Los Angeles, Denver, Orlando and Calgary. As
part of the “Today’s Best Western” Campaign And The “Behind The Brands” Series, which launched
earlier this year, Best Western is taking a closer look at Vīb this month.