Iconic Hotel Brand Captures Extraordinary Journeys Of Its Guests Through A Digitally-Led Campaign
IHG (InterContinental Hotels Group) today announced the next evolution of its Holiday Inn® brand’s Change Your View platform,Journey to Extraordinary. This new campaign celebrates the inspiring journeys of its many guests, by sharing their unique narratives through the brand’s first digitally-led, multimedia marketing approach. With this campaign, the iconic Holiday Inn brand is brought to life in an authentic and tangible way, while reintroducing the brand and its current offering to guests, whether they are checking-in for the very first time or for their first stay in a while.
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