Delegates used social media to improve event value and networking
While on average 10-20% of delegates at a conference or tradeshow are active on Twitter, almost 60% of ICCA Congress delegates were active on Twitter before, during or after the 53rd ICCA Congress, taking place 1-5 November 2014 in Antalya, Turkey. 70% of the delegates using Twitter said it helped them to increase the value of their ICCA Congress experience, and almost 75% claimed that Twitter helped them to increase their interaction with other members.
7,180 Tweets with hashtag #ICCAWorld were sent in the 3 weeks before, during and the 1.5 weeks after the Congress (13 October – 14 November), The #ICCAWorld hashtag reached almost 2,5 million unique users and had almost 15 million impacts*.