2014 was another strong year for overseas tourism, with about 7.3 million visitors (+8.8% growth over 2013) contributing more than €3.6 billion in revenue to the economy. Growth has come from all market areas this year, with the United States, Canada, Germany, France, Spain and Australia all turning in record performances. Tourism Ireland today reflected on highlights of its promotional activity around the world in 2014. These have included the Wild Atlantic Way – which has been very well received right around the world – as well as Tourism Ireland’s annual Global Greening initiative on St Patrick’s Day, which was bigger than ever before this year.
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