ETOA, the European tourism association, has formed a partnership with UKinbound to cooperate on the promotion of the UK’s visitor offer to international markets.
UKinbound promotes inbound tourism to the UK, representing over 300 tourism businesses including tourist boards, hotels and attractions. ETOA’s only UK and Ireland-focussed workshop, March Marketplace (MAMA), is undoubtedly the best event for cooperation between the two associations and the most effective forum to demonstrate the UK's offer to international buyers.
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