Geneva Tourism aims for its city to become the preferred women's destination in Europe, and has launched the "Geneva Girls' Guide", a guide comprising hundreds of must visit addresses selected by local female representatives. An increasing number of women are treating themselves to girls' weekends away, especially since women tend to be the driving force behind city-break initiatives.
Geneva offers the highest standard in seducing an ever more demanding female clientele: an idyllic setting among lake and mountains, a wide range of wellness activities, prestigious brands as well as a large choice of local designers, luxury hotels and gastronomic experiences as well as highly regarded beauty clinics.
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