The cooperation agreement came into force on 1 January 2015 and promises much more than merely good intentions. As part of the future deal, InterCityHotel GmbH will become the exclusive hotel partner for the city runs staged by SportScheck and BMW. The races attract around 100,000 participants and form the most extensive series of this kind in Germany. InterCityHotel will also be a partner of the SportScheck Customer Club and thus enable more than one million members to enjoy attractive hotel prices.
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