Providing Insight into Australia’s Upscale Traveller Preferences and Trends
Australian travel culture is evolving and nowhere is this more apparent than in the luxury market, which is now seeing more people seeking out natural locations, bespoke and authentic experiences and personalised attention as the hallmarks of luxury, over and above opulence and expense.
The first ever, in-depth look into travel trends and preferences for high net worth individuals, undertaken by the world’s leading luxury travel network, Virtuoso, and Australian resort, qualia, has found a significant shift with almost 60% of people believing luxury is no longer defined by price.
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