Worldwide tourism exponential growth (+276% international travellers in 30 years) leads European cities to face an increasing number of visitors and crowded spots, thus disturbing the tourism model and its public perception. During last European Cities Marketing meeting in Gijón this month, European cities discussed how to regulate visitors’ flows without destroying what made a city attractive at first: its uniqueness!
Keynote speaker, Stephen Hodes, co-founder and partner at LAgroup, particularly captured the audience attention regarding development of worldwide tourism and set the context. From 1980 to 2010, the number of international travellers worldwide has grown from 250 to 940 million and by 2030 this figure will double.
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