For the first time British Airways has chronicled its rich advertising history in a new book ‘Better by Design: Shaping the British Airways Brand’ written by its museum curator, Paul Jarvis.
The book’s publication comes just weeks after it was revealed that British Airways had topped the 2015 Superbrands list, the annual ranking of brand strength in the UK. The airline secured the number one spot for the Consumer Superbrand category, for the second year in a row, as well as taking the accolade of number one Business Superbrand.
The lavishly illustrated full-colour book charts the development of the British Airways brand and features print advertisements, billboards and brochure covers through the ages, taken from the airline’s archive.