The Pacific Asia Travel Association (PATA) is looking for new and emerging destinations to take part in the PATA CEO Challenge 2015 for an opportunity to win one of two advertising campaigns on TripAdvisor, each worth up to US$500,000. The two winning entries will work with TripAdvisor to develop and create digital marketing campaigns to showcase their destinations to TripAdvisor’s global audience, each valued at US$500,000. In addition, the winners will be presented the PATA CEO Challenge 2015 Top Destination Award during an award ceremony at the PATA Aligned Advocacy Dinner on November 2, 2015 in London, United Kingdom, prior to World Travel Market 2015.
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