Brand USA, Expedia, Inc. sign global partnership for cinematic tribute to national parks
Brand USA – the destination-marketing organization for the United States announces Expedia, Inc. as the first global sponsor and exclusive online travel activation partner for the new giant-screen film that celebrates the USA’s great outdoors. The film is scheduled for global release to coincide with the centennial of the National Park Service in 2016.
Titled “America Wild: A National Parks Adventure,” the giant-screen film will be shown in giant-screen theatres around the world in nearly 40 countries, starting early next year.
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