(Not many people understand the importance of an impactful headline, for example!)
ICCA Best PR Award Judging Panel stresses the importance of storytelling in the digital age and adds Johanna Fischer of tmf dialogue marketing as a chairperson and moderator.
Digital and social channels are rapidly changing the field of PR. However, the core values of effective PR remain the same: Both traditional PR and social- and content marketing are about the art of getting others to talk about you in order to amplify and spread your message, and using creative storytelling to achieve this goal.
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Digital and social channels are rapidly changing the field of PR. However, the core values of effective PR remain the same: Both traditional PR and social- and content marketing are about the art of getting others to talk about you in order to amplify and spread your message, and using creative storytelling to achieve this goal.