The Travel Association is advising holidaymakers to book their summer holidays early this year after new figures show a 6% year on year increase in bookings for overseas summer holidays with substantial increases for Spain (27%) and Portugal (32%), with Cyprus (14%) and Malta (15%) also selling well.¹ Bookings to Greece are at similar levels to 2015 as are those to the USA. Similar booking patterns are being reported by travel trade associations in the Netherlands and Scandinavia, which will result in increased demand and competition for accommodation, emphasising just how important it is to book early this year.
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