UNWTO Secretary-General Taleb Rifai has expressed the confidence of the Organization in the continued growth of the tourism sector in Greece. In 2015, international tourist arrivals to Greece grew by 7% to reach 23.6 million, while exports generated by the sector increased by 6% to euro 14.2 billion.
Meeting Minister of Tourism of Greece Elena Kountoura at the side-lines of ITB to discuss the situation and prospects of tourism in Europe and Greece, Mr Rifai said “we have no doubt that Greece will maintain a powerful image worldwide as a major tourism destination and that the country will consolidate its growth in 2016, as shown by booking trends”.