GTA’s “Premium Collection” Campaign Returns to Boost Hotel Revenues


• Annual campaign aimed at driving increased bookings and higher ADR 
• Guests offered free upgrades, extra room nights and big savings on premium hotels
• Results of first campaign show major impact on partner hotels and destinations
• Three-month initiative to run from now until 30th September 2016
GTA, Kuoni’s global travel distribution arm, has introduced yet another proactive initiative to improve the performance of its partner hotels, with the launch of its second annual “Premium Collection” campaign.