Leaders of Scotland’s business tourism industry gathered on the 14th of January to launch brand new initiative Think Scotland, Think Conference (TSTC), which aims to grow this crucial area of Scotland’s tourism sector as part of Scotland’s national tourism strategy.
Launched at Edinburgh Castle by Tourism Minister Fergus Ewing, MSP, the initiative, developed by the Scottish business tourism industry, will work with champions in Scotland’s key business sectors. Such champions will then aim to generate enquiries for events within their fields. This national campaign is a first for Europe and is aimed specifically at attracting new events, which would not otherwise have taken place in Scotland.