MCEC unveils new Plenary identity
Open to new experiences and a world of possibility. Melbourne Convention and Exhibition Centre’s (MCEC) Chief Executive Peter King unveiled the new identity of Plenary at their free public event Open Space today. Plenary’s brand was presented to 1200 guests through a virtual reality showcase, transforming the space right before the audiences’ eyes and offering a truly immersive events experience. The 5500 seat Plenary is the centrepiece of MCEC and has naturally found its place as a leading midsized venue between the likes of Festival Hall and Rod Laver Arena.