IBTM America 2015 is to be the new name for a transformation of the event that took place as AIBTM in Florida this week. The new concept is simple but dynamic. IBTM America will remove the costs associated with exhibiting at a trade show by designing a unique turnkey solution where an innovative pod design, completely integrated in an exhibitor meeting space, will give privacy to meetings between buyers and suppliers.
In consultation with the industry, and members of the US Advisory Board, who identified the need for trade shows in this industry to prioritize the time given to meetings with premium buyers but in the most cost effective way, the new event will have now have a 1-1 ratio of buyers and suppliers. Exhibitors will pay one price for a modular booth design ready on arrival for them to start their business of meetings.