The Pacific Asia Travel Association (PATA) is pleased to be organising the PATA Annual Summit 2015 at the Hong Zhu Shan Hotel in Leshan, Sichuan, China from April 23-26, 2015. The Summit, generously hosted by the Leshan Municipal People’s Government, includes a one-day conference, the PATA Youth Symposium, the PATA Executive Board and Committee meetings, and Annual General Meeting 2015.
New Dimensions of Heritage and Culture Tourism is the theme of this year’s PATA Annual Summit and will explore the preservation of heritage and cultural sites and attractions, while promoting and attracting an increased amount of tourism growth to a region.
Visitation to natural and cultural heritage destinations, including scenic landscapes, parks and ancient civilisation sites is increasing year-on-year, with 26 locations added to the World Heritage List in 2014 alone, totalling over 1,000 natural and cultural sites. With the increased amount of visitors to these areas, the challenge is balancing the preservation and maintenance of the authentic and natural sites with the increased growth of tourism.